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Tripmole | 6 Benefits of showing branded fare ticket attributes on travel portal

Tripmole Airline Amenities Content

6 Benefits of showing branded fare ticket attributes on travel portal

11. September 2019 17:43 by Moondeep Aggarwal in Branded Fares
Solve travel business challenges with branded fare ticket attributes The use of specialized technolo

Solve travel business challenges with branded fare ticket attributes

The use of specialized technologies has increased throughout the industry and has created pressure among travel companies. They need to come up with the best travel solutions to compete in the marketplace by focusing on smart innovations for their travel portals.

Nowadays, passengers look for a better overall flight shopping experience rather than just finding the cheapest fares. Therefore, they prefer booking portals that give them choice and flexibility. As an example, they like to know the services that are offered as part of branded fares over normal fares. Travel companies that have access to branded fare content have the ability to grow their business by offering additional services with the air tickets.

Here, we will discuss what branded fares are and the importance of showing branded fare ticket attributes on travel portals. Travelers have a variety of travel needs that they’re looking to be fulfilled and with the proliferation of the internet, they have a choice of travel agencies to choose from. If travel companies lack informative data that reveals branded fare ticket attributes, passengers may choose one of their competitors  due to the unavailability of airline rich content on the booking portal.

What are branded fares?

Branded fares can vary from normal airfares as they often include several additional services of airlines. Some of the services that passengers can get by booking branded fares are baggage allowances, lounge access, advance change, ticket upgrades, and same-day changes. An airline’s branded fare is sub-divided into categories that have a specific bunch of ancillary services. Each branded fare can differ in accordance with the services involved with them. For example, American Airlines have branded fare categories as Choice, Choice Essential and Choice Plus. All three of these categories have a specific set of covered ancillary services.

Importance of showing Branded fare ancillary services

If a travel company only shows the branded fares without any hints of what actually differentiates them from normal fares, it is unclear to customers why they should book a branded fare. A travel company can lose business if a customer isn’t made aware of the multitude of benefits and services they receive from branded fares.

Having access to airline rich content, enables the travel company to disclose branded fare ticket attributes to customers, so they can buy flight tickets accordingly.

Outperform your competitors by showing branded fare ticket attributes

  • Most of the travel agencies trust Tripmole, to have access to airline rich content. This allows their customers to view the ancillaries, included within each branded fare.
  • Showing ticket attributes of branded fares help any travel company overcome past limitations and perform far better than its competitors. The variety of attributes/services covered are boarding advantage, priority check-in, checked-in baggage allowance, and ticket upgrades.
  • Airline rich content, like branded fare ticket attributes, allows travel agencies to grow their business. If developed markets, a large number of passengers do pay for the ancillaries (branded fare ticket attributes) to have a better travel experience.


6 benefits of showing branded fare ticket attributes on your travel portal

  • Helps a travel company increase margins. Customers are encouraged to book branded fares after knowing the benefits before booking.
  • Travel agencies can improve customer flight shopping experiences, thus increasing their customer base.
  • Helps travel companies maintain their position as a leading travel industry player.
  • Informs customers about services covered by branded fares. This increases customer satisfaction and the chances that the customer will return for their future travel needs.
  • Increases the range of services on a travel portal that helps a travel company compete with the airlines’ own websites.
  • Increased efficiency by connecting directly to the front-office system which has details of all the ancillary services available.

Branded fare attributes display: Step towards meaningful passenger experience

Travel companies which do not show branded fares ticket attributes on their booking portal, lose the opportunity to differentiate themselves from their competitors. However, the travel entities that show this airline rich content have been proven to convert more visitors into customers.

Increase flight bookings by showing branded fare ticket attributes, some of the attributes are listed below:

  • Priority Check-in
  • Priority Boarding
  • Seat Selection
  • Ticket Upgrade
  • Advance Change
  • Cancellation
  • Same-day change
  • Baggage Allowance
  • Lounge Access

Branded fare ticket attributes: Conclusion

Passengers will generally select a travel portal that can provide them the data they feel that they need. This data will help the customer feel like they’ve gotten the best deal while they shop. By having access to airline rich content, which reveals the branded fare ticket attributes, allows a travel company to improve the customer experience, improve customer satisfaction, compete with larger competitors, and increase their possible profits.